How to Bring Your In-store Marketing into the 21st Century
It is true that the real retailers are constantly in the fight with online retailers so that they can retain their customer base. On the other hand, that fighting has forced the retailers to evolve and exceed customers expectations faster than ever. By the end of this topic, you will discover more ways of bringing your in-store marketing into the 21st century.
First of all, we have sustainability. You find that in 2018, the United Nations Intergovernmental Panel on Climate Change released a study estimating that we have just 12 years left to avoid the worst effects of climate change. Meaning that sustainability is more than just a buzz. For instance, companies such as REI has taken steps to lessen their environmental impact by expanding rental programs. This will require you to take steps in making your company green if you want to join the new marketing era.
Apart from that, brand-as-a-culture. You should be aware that Americans sees as many as 4,000 ads per day. This means that the consumers should sort out noise and find brands they are willing to turn to. You find that nowadays brands are positioning themselves as keepers of culture being that people nowadays shop with their emotions. This will require you to take a good look at your target audience to achieve this with your brand. Here you will have to examine who they are, what they care about, what values drive them.
Elevating in-store experiences through digital is another tip. You should use digital to create a complete experience that gives the customers exactly what they are after. Here you can go for smart signs with Raspberry Pi digital signage. You can as well create interactive maps or use augmented reality to take consumers into a whole new world. Some retailers have even released a phone app allowing women to visualize clothing items.
In addition, loyalty gets an updawgat vate. It is essential to note that customers want more value for the money in order to justify their continued membership to the loyalty program. You should make an effort to provide a totally personalized experience through your loyalty program. One good thing with this is that it will eliminate the need to wait for your order and eliminate to wait to pick it up. You should make your program good enough that any regular customer can look at it and want to join.
Besides, let us look at bolder ad campaigns. In this case, you should make a statement with your ads about who you are and what your company stands for.