Marijuana Dispensaries and Music Festivals
In recent news, marijuana has become a widely discussed topic. The legal marijuana industry has evolved significantly over the past few years. Most of the American population is fighting for federal legalization of Marijuana and their effort is showing success at the moment. How marijuana is going to be received at music festivals is yet to be seen as we are still not sure whether it is going to be classified as a hard drug or whether it is going to be allowed just like alcohol. When you consider the impact of these decisions on the live events industry, it is clear that the future of music festivals depends on it.
If marijuana could get the same treatment that alcohol is accorded, it could help alleviate some costs s men and women using cannabis would go unbothered. Setting up marijuana dispensaries on site could be vital in getting marijuana to be treated like alcohol. While you need to be over twenty one years of age to purchase or use marijuana in the states where it has been legalized, the age limit for music festivals is eighteen. It would, however, remain a concern where alcohol is involved.
There are a lot more considerations that need to be taken on the business side of legal marijuana. You may have gotten a rough idea from the comparisons with alcohol. Ordinary marketing stunts that other companies engage in like advertisements are now open to cannabis companies as the legalization continues to take place.
It remains to be seen whether marijuana will go down the same road. Most of the concerns have been directed to the marijuana companies and not the music festivals themselves. they have seemingly given the companies the permission to use them without minding about it. Music festivals may have to be more proactive in future. It is upon the music festivals to ensure that all laws are followed and the interests of all the attendees are protected. It needs to be oriented in the same way as the advertisements related to the sale and consumption of alcohol and marijuana. The same path is likely to be followed by the marijuana industry and music festivals therefore need to stay updated with this. Apart from the festivals in Canada, music festivals cannot advocate responsibility in this area.
It would not be much of a problem if the security if improved a little bit. By selling marijuana at music festivals, cannabis companies should be able to increase their profit margins and also reach a larger target market.