What You Need to Know About Text Message Marketing.
The sharing of short messages was made possible via the default messaging software in mobile phones before the development of internet-based messaging apps. Many adults now have access to a mobile phone device and this can come in handy if you are looking to send a text message to them. If you are looking to use text messaging for marketing your brand, here is a guide on what you need to know.
Knowledge and understanding of your audience is very important if you are looking to employ text messaging as your marketing means. During interactions with the potential clients, take a step of asking them if they would like to be added in your text message list and also ensure that they are informed on the content they will be receiving from you. Create prompts for your clients which allow them to accept or decline on being members of your text list in subscriptions and this will see you avoid any legal issues.
When it comes to message advertising, timing is very essential. Appropriate timing is very important and you need to try and avoid sending messages too early in the morning or too late in the evening. Chance of getting a reaction on your message sent to a client are higher when you send it later in the morning making it the most appropriate time. You should also factor in the frequency at which you send the messages to the potential clients in your contact list. Build rapport with your clients when it comes to sharing of messages by sharing a few messages so as to avoid annoying them which will see you fail in reaching your advertising goal. Sending a text at the frequency of a single text per week is the best timing strategy.
It is also important that your messages sent out to clients be clear and concise. It is recommended that you limit your message characters to a hundred and sixty characters. When the text is long it tends to break up for easier delivery and some parts may fail to be delivered to the client and also they are more expensive to send. URL to your website and your company’s phone number are great solid call actions you can include at the end of your text messages sent to clients. Varied and trendy messages can come in handy as they will enable you to keep your audience interested.
Giving your audience the free will to opt out of the message subscriptions is the last thing you ought to do when it comes to messaging advertising. The law requires that you provide your clients with a way of subscribing out of your service. Regular assessments of your results should be done so as to ascertain that you are meeting your set objectives.