Essential Local SEO Tips that Will Make You Dominate the Competition
It is estimated that 46% of all Google searches are conducted by people seeking local information. You will have to target the local market first if you want to see your profits and brand recognition grow. Here are some of the brilliant SEO strategies to dominate the competition.
One of the tips is to claim online business listings. You should know that this is the perfect way of getting local SEO right. You will need to make sure that your business is on Yelp, Google My Business, Angie’s List, other local review sites and digital directories. One good thing with this is that it will give the consumers an easy time to learn more important information about your business. Your listing should include things like opening hours, your location, your contact information, accepted payments, online reviews, photos of your products and business among others.
The next tip is hyperlocal not local. Like you find that today targeting your city or state in your location-based keyword phrases is not enough. The best way to do it is by including the name of your neighborhood, other nearby businesses, the name of the street, nearby landmarks as well as the county.
Apart from that, you should enable geolocation services on social media. This is a sure way of dominating local SEO as well as improving customer loyalty. This way you will be able to appear on the feeds of other local customers allowing them to check-in your business. Besides, you will get more followers as well as more people on the door.
The next tip is to ask for reviews from local consumers. One thing that you need to understand is that almost 100% of consumers read online reviews about the business before they decide to make an appointment. One thing with no reviews is that it will make the consumers think that you are unsuccessful or you don’t care about reputation. Besides, you should also check your reviews daily and respond to them.
In addition, link to other local businesses in your web content. It is vital for your link building strategy to include links to authoritative industry journals and scientific studies. Besides, you should also link to blog content of these businesses to boost SEO rankings and improve your relationships with other local businesses. One good thing with this is that the consumers will know that you are tapped into the needs of your local market. Apart from that, they will know that you have a good relationship with other popular long-standing businesses in the community which will build your name.