How to Improve Google Search Results and Boost Website Visibility
Indeed Google updates and algorithm changes are so small you never even notice them. We also have others that are massive that you cannot ignore. Continue reading to learn how to improve Google search results quickly and free.
One of the tips is to improve the keywords you use. Remember that the more targeted your keywords are to your specific niche the better. Therefore, you will have to create and utilize targeted keywords. This way you will improve your rank and rise above the competition. Here you will utilize tools such as Google Trends and Google’s keyword tool to improve your keywords.
Besides, you should also improve the user experience. Some of the main ranking factors you need to focus on to improve user experience are; bounce rate, pages per session, time on site, and website visits. This is because each of them is related to the experience your website offers visitors. One thing that you need to know is that if your website is easy to use, enjoyable and offers valuable information, you will receive more visitors who will be staying longer on the site and visit more pages.
Apart from that, you should create new and regular blog content. The most important thing is to make sure that your website does not get stale. It is essential that you publish new content regularly to improve overall visibility. Make sure that you use keywords strategically in your blog but not too much. Apart from that, you can use the regularly published content together with your email marketing strategy. You can achieve this by simply pushing an email to subscribers each time something new is published. Remember that email marketing for small businesses is still very effective.
Besides, you should acquire more backlinks. This is one of the most heavily weighted Google ranking factors. And, when you have incoming links to your site from a high-authority domain, it shows that your site is also an authority. This way you will get more traffic which will improve the ranking of your site.
Apart from that, you should improve your page speed. One thing that you need to know is that now Google is using mobile page speed as a ranking factor. For that matter, you should make sure that your site is as fast as possible. This way you will provide a better user experience and increase your search ranking.
Apart from that, you should make sure that your articles are easy to share. You can achieve this by including social share icons every time you publish a new article.